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MGIMO Career Centre invites you to the lecture of the Belgian expert in high fashion. During his lecture Ronald Dennis will provide the listeners with information about the concept of "brand" and the ways of its possitioning on different world markets.
The plan of lecture is below.
What is branding?
Benefits of branding.
Luxury Fashion Branding Strategy.
The brand concept.
The brand identity.
Brand Awareness.
Brand Positioning.
Brand loyalty.
Brand equity.
Brand value.
The luxury fashion marketing strategy.
The Product.
Pricing.
Place of distribution.
Promotion.
Celebrity connection.
People.
Positioning.
Fashion co-branding.
Fake luxury goods.